Built into the cost of every can.
Most give-back programs are tied to profit — meaning if the company doesn't make money, the shelters don't either. Savra works differently. The 10¢ donation is baked into the cost of every can as a fixed operating expense. If you buy a can, a shelter gets ten cents. Full stop.
No milestones. No "we'll donate up to $X." No matching promotion. It's not a marketing campaign — it's how the pricing is built.
Local Florida shelters. Not headline names.
Savra ships from Ocala. The 10¢ from each can supports independent shelters, rescue groups, and animal-welfare nonprofits operating in Florida — the ones doing the day-to-day work that doesn't make the news. As distribution grows, so does the list.
Because we can, and they need it.
Local shelters are chronically underfunded. A dime a can isn't going to fix that, but at scale it adds up — and it means every person who drinks a Savra is quietly, automatically, part of something better. That's the whole idea.